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How To Start An Online Business Correctly

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by

J.Selva Antony Santosh
in

During 209-2021 Period, The online world has invaded on  many of the offline B2B and B2C Small business personalities. Do you have any guess on the outcome? Finally, technology wins over man power in the tough situation. So, many offline B2B, B2C Business have started their online ventures.

So Many  Micro-Influencers have utilized this Pandemic as a golden opportunity to create wonders which leads them to be financially independent.

In this blog post, I will guide you how to start an Online Business…

Blog Contents 

  • Find A Niche
  • Research for finding a Profitable Market 
  • Analyze Competitors
  • Understand Your Target Audience
  • Design A Website
  • Market Your Website like a Pro
  • My Final Bonus Tips

Ok. Let’s get into the Step by step guide now.

Find A Niche

In any business, whether it’s Online Business or else Offline Business, finding a way to find a niche is a confusing and time-consuming process for newbies. First of all, we need to understand “What is A Niche?” My dear friends, A Niche is a technical term in the Blogging world. It is simply called as a subject in the layman’s term. A niche is very important because, we, as web publishers need to be crystal clear when publishing blogposts or publishing premium products online.

Because, when it comes to consuming our contents, consumers always want us to stay focused on one topic. After  building  our audience members, we can add multiple niches under our banner. So, patience is a vital key to succeed in the Online Business Arena.

Patience With Progress and perseverance are the  Three Vital  ‘Ps’ for Success.

The very first difficult step is finding a Niche. Many online business personalities have AI(Artificial Intelligence) tools to analyze every niche and the AI technology makes their search easier.

But as an online business starter, you need not to have AI tools to try(because, it will cost more and more of $)

First and foremost , you need to identify which products you need to sell online . Whether it could be Digital Products like ebooks, podcasts, short films, audiobooks, songs or either it could be offline products like Tshirts, shoes, mobile devices and so on. You could also start a blog using WordPress , wix,  and also ecommerce platforms using Shopify, and the likes of it in a specific topic (niche) .

Next, You need to rank higher in SERP(Search Engine Result Page). Most of the websites are built using (around 37% ) using WordPress. And most of the searches are happening in Google, Youtube, Tiktok, Bing, Yahoo, DuckDuckGo and so on. 

But in my opinion,” you do also have other choices to choose such as  Wix , Shopify, Weebly online as WordPress is best  for blogging. ” But, WordPress has gradually developed its portal to be suitable for all business domains.

So, for blogging, you can start writing based on your interest areas like Sports, Electronics , Books and so on.

You need to have a clear idea and peace of mind before making decisions. Many suggest to choose online tools and AI tools to choose your niche. But, I suggest, we as web publishers need to be aware of our customers’ needs. So, start posting blog posts which you think your audience members desperately want to have a look online.

Alright. Now, Ok. Let’s drive into the next step.

Research for finding A Profitable Market

Just imagine, you have started your business in your favorite niche now. But, in case,  over the period of time, you find that there is no business opportunity in your selected niche, what else you can do?

The Business Model you adopt could not be marketable… the social media strategy you adopt might have gone wrong. What would happen, your products and services would not appeal to your Potential Audience.

So, it’s much much essential to carry out research on the viability of your business idea. That’s where Communication Skill Stands Apart. For example, if you write a blog post, you do not need to write in a professional tone. Instead, you need to write the way how your target potential Audience Members communicate.

More than professionalism, colloquial language can have multiple power to convert your website traffic into a paid and loyal customer. This would help you for maintaining a good customer retention than your competitors in a longer period of time.

You can also find a mentor in your niche to guide you. If you literally don’t have any mentors to guide you, you can go for Facebook groups to find one.

If you are not so active on Social Media, you may utilize the Q& A platform like Quora to find your mentors by just asking questions.

Analyze Competitors

Now, this is the crucial part of your online business journey. If you don’t find or have any competitors, you are doing things incorrectly. You need to know what your competitors are doing. Because, beating your competitors in the SERP Race is an essential one to outperform the Google Algorithm competition (backlinks).

But, luckily, we have enormous tools to analyze our competitors. The tools I recommend  is SEMRUSH

The SEMRUSH is like an all in one platform for any online entrepreneurs.

You can start finding content ideas, keyword ideas, your competitors’ analysis and much much more.

In a Nutshell, SEMRUSH is like a Panacea.

On the other hand, The most powerful Digital Marketers in the world , like Neil Patel has a special online software such as SEMRUSH .

It’s called ” Ubersuggest”

You can choose any platform you want from the above said tools.

Both are best in the business.

Understand Your Target Audience

Unless you are aware of your target audience (your community of customers in the online business Arena), you couldn’t get the traction that your business exactly needs.

You need to know your customers- their demographics, purchase habits, age, gender, and everything that matters to your business. Understand your customers’ online behavior such as their favorite social media platforms, how often they buy products  online…

To help out, Meta ads  is a very handy segment in this scenario.

Although Many advertising platforms are available to understand any business’ customers… Facebook, is the easier one to advertise .and cheaply available for the small & medium business entrepreneurs. You can  go for FB ads with Just $20 a Day(Approximate around Rs.1000 A Day)

The first and foremost reason is,  you could run a Facebook advertising campaign with just Rs. 100 for a trial and error (excluding GST) at least for a fortnight.

The latest trend in the business is online business is moving rapidly from E-commerce terminology into Social Commerce terminology especially .

Moreover, WhatsApp Payment feature has opened the doors for Social Commerce & O2O (Online to Offline business model) .

Design A Website

As I said earlier, you can start designing your website using Wix, Weebly, WordPress, Shopify, and the likes of it.

Before you go for registration, you need to buy a domain name from Go Daddy, Namecheap and the likes of them.

Bluehost is also a popular one. Although “don’t judge a book by its cover” and don’t judge a youtube video by its thumbnail ” are the needed parameters, most of the consumers judge a book by its cover and a youtube video by its thumbnail.  In that case, speed of your website is a top-notch SEO need. Then, you need to enhance your website for SSL certificate level security .

Market your Website like a pro

Then, here comes the most hectic point of any amateur online Entrepreneurs. i.e, Digital Marketing

Because, traffic which is essential for your website will climb according to your innovative & unique Marketing tactics.

Here you can choose,

  • Facebook Advertising
  • Instagram Advertising
  • Twitter Advertising
  • LinkedIn Advertising
  • Google AdWords
  • Bing Ads
  • Quora (for content marketing)
  • Medium blogs(for content Marketing)
  • Reddit(for content curation)
  • Discord(for USA based content curation)

Most of the online small business owners use Meta Ads (Facebook,Instagram Ads) and Google Ads to run their business.

If you utilize all these steps, you will find success. .

My Bonus Tips

Congrats. Now, it’s your turn to be a successful online entrepreneur now. My bonus tip would be you should retarget ad campaigns especially on Facebook & Instagram. Then, you need to concentrate on your social traffic. You need to drive traffic from Tiktok, Youtube , Pinterest and so on. if you have enough budget you can also do Pinterest ads  as it is moving rapidly in order to outperform the competitor.

In fact, Google had once tried to launch a long-term competitor against the social media platforms like Pinterest. It was called ” Google Keen Project. ” But, over the period of time, the project has stopped. But, now it has been replaced with Google Web Stories Project. Google Web Stories are performing well.

So, what are you waiting for? Action takers don’t overthink. Overthinkers are rarely taking actions on achieving their dreams.

So, who are you? The answer is in your hands.

See you as an online entrepreneur soon. Comment your thoughts here of this blog guide on HOW TO START AN ONLINE BUSINESS.

You can contact me via email : antony@jselvaantonysantosh.com and Instagram: https://www.instagram.com/jselvaantonysantosh?igsh=dGRwaDE5dXZid2Nj

 

 

 

 

 

 

 

 

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